Thousands of songs from across all genres will be added to the EVtones™ library of tones. EVtones™ contain special tones and frequencies to alert the blind and pets to oncoming electric and electric hybrid vehicles. These unique MP3 downloads will command a substantial premium and provide higher revenues to the music industry over current regular music MP3's. There has been an alarming decline in music revenues over the last few years due to file sharing, competition, the economy etc. EVtones will be a welcome and over time potentially significant addition to revenue generation in the music industry. There could also be public broadcasting rights associated with EVtones™ as the sounds are designed to be 'broadcast' to the public.
Bran-Rae is reaching out to artists and the music world to embrace, promote and be a part of this exciting new concept. Bran-Rae is urging all electric vehicle manufacturers to make their sound producing devices EVtones™ - MP3 compatible. Intel's Atom chip designed for in-EV "infotainment", Microsoft's Auto Software platform, along with other hardware and software technologies from around the globe make perfect platforms for EVtones™ downloads.
The younger generation and the young at heart purchase downloads more than any demographic and will be the first to embrace this exciting technology. Nissan CEO Carlos Ghosn said at the 2010 Detroit auto show, "We should say specifically 'young people, first-new-car buyer,' " when speaking about the target market for EV's and EV Hybrids. With President Obamas appeal to youth around the world and the administrations huge commitment to an electric vehicle future they will be the first demanding their EVtones™. Almost every nation around the world are embracing and even surpassing the US in their push for EV's. China, India, Europe, Australia and many other countries will be adding millions of electric and electric hybrid vehicles over the next few years. This could mean potentially tens of millions of downloads and significant revenue sharing for the Music Industry.